It's finally here!! Selling A Fantasy - $1M in BBLs in 72 days + 230 new patients PLASTIC SURGERY #AMA!
I own a marketing agency in Miami Beach called The Darling Company. We specialize in marketing to women. 91% of female consumers feel that marketers don't understand them, so we've branded ourselves like an escort service and tackled projects from plastic surgery to vodka.
Early on, I was told that I should become an escort instead of working in tech. As humiliating as this was - it let me know something very important. It let me know how people viewed me. The comment was hurtful, but as a marketer, I had to take a hint and work with my strengths. Tech skills aside, I knew I could sell (had been a top seller for Sprint & Girl Scouts of America, AND an actress in Hollywood).
It became clear that people would judge me by my looks before I ever opened my mouth. So I changed our branding, our angle, and niched down to service a very small, senior professional clientele with very specific, detail-oriented solutions to growing a surgical practice. I've gotta say, my favorite thing to sell (2nd to vodka) is BRAZILIAN BUTT LIFTS!!
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